I'm Alex.

Senior creative and operational leader with 11+ years’ experience across brand, design, production, and in-store / experiential activation for global and enterprise organisations, working both agency-side and in-house. Currently Head of Design & Production at Holland & Barrett, leading a 21-person studio with end-to-end accountability for creative direction, stakeholder and agency management, budgets, resourcing, delivery, and team development. Known for embedding AI creative workflows to increase speed, scale, and creative quality, and for leading record-breaking campaigns, large-scale rebrands / brand platforms, and scalable systems across CRM, web/digital, social, print/retail and production. Previously Design Director at Liberation Design, leading global campaigns for Google (Pixel, Android, Fitbit) in partnership with Amazon and Samsung, and Design & Production Team Manager at Sony Professional, leading the European design and production function across digital, print, UX/UI, video.